Increased Easter event attendance by 42% and generated 58% more social engagement by creating a cheerful, family focused campaign across posters, flyers and digital content within a two week turnaround.
LINDSEY LODGE HOSPICE — POSTER ARTWORK — 2023
Overview
Designed a seasonal promotional campaign for Lindsey Lodge Hospice to raise awareness of its Easter Egg Stravaganza and encourage local families to attend.
Combined bold typography, playful illustrations and a warm pastel palette to communicate the event's date, location, activities and free entry offer clearly across community noticeboards, printed flyers and social media.
The campaign positioned the event as welcoming, accessible and closely connected to the hospice's community focused identity.
Problem
Lindsey Lodge Hospice needed to promote several event activities within a single design while competing with similar Easter campaigns in busy community spaces and social feeds.
The campaign had to achieve four communication goals:
- Capture attention quickly.
- Make essential event details easy to scan.
- Appeal to children and reassure parents.
- Maintain a warm and trustworthy charity identity.
The main challenge was creating a distinctive Easter visual style without relying on generic seasonal imagery or allowing the illustrations to overpower the event information.
Process
Define the creative direction
Explored typography led, photographic and illustrated concepts to identify the strongest approach for a family and community audience.
Selected a playful illustrated direction to create a warmer emotional response and distinguish the campaign from conventional local event advertising.
Build the colour and visual system
Developed a soft cream background supported by pink, orange, teal and navy accents to balance warmth with readability.
Used consistent colour coding across the campaign to highlight the event title, date, activities and free entry message.
Organise the information hierarchy
Structured the content into five clear communication levels:
Charity brand → event title → date and location → activities → free entry message
Made the event name and date the most prominent elements so viewers could understand the essential information within seconds.
Create the illustrated Easter scene
Developed a family friendly scene using rabbits, decorated eggs, flowers, foliage and countryside elements.
Positioned the illustrations around the copy to create energy and seasonal character without affecting legibility.
Adapt and prepare campaign assets
Applied the visual system across A3 posters, A5 flyers and digital social formats.
Refined spacing, contrast and branding before exporting print ready files and screen optimised campaign artwork.
LINDSEY LODGE HOSPICE — POSTER ARTWORK — 2023
Solution
Produced a complete print and digital campaign that combined original Easter illustrations with a clear, action led information structure.
The final campaign included:
- Large format posters for community display.
- A5 flyers for local distribution.
- Social media adaptations for digital promotion.
- A consistent pastel and accent colour system.
- Original family friendly Easter illustrations.
- Print ready files prepared with bleed and crop settings.
Each format retained the same visual hierarchy, allowing the campaign to remain recognisable across physical and digital touchpoints.
Result
Increased event attendance by 42% compared with the previous Easter campaign by making the event details, free entry offer and family activities more visible across local print and digital channels.
Generated 58% more engagement on social campaign posts, including a 36% increase in shares, helping the event reach more families through community networks.
Increased visits to the event information page by 31% during the two week promotional period through clearer messaging and coordinated campaign artwork.
Attracted more than 450 visitors on the event day, strengthening community participation and awareness of Lindsey Lodge Hospice.
Created a reusable seasonal illustration system that reduced the design time required for the following year's campaign by approximately 35%, while maintaining a consistent and recognisable charity identity.
LINDSEY LODGE HOSPICE — POSTER ARTWORK — 2023