Increased qualifying trade orders by 27% by designing a premium campaign graphic that communicated Premier Equine's free delivery offer through a clear hierarchy, strong brand recognition and a direct website call to action.
PREMIER EQUINE — MOTION GRAPHIC VIDEO — 2023
Overview
Designed a promotional campaign asset announcing free delivery on trade orders over £300 excluding VAT.
The graphic combined Premier Equine's established visual identity with concise offer messaging, a recognisable delivery icon and a clear website CTA, resulting in a campaign that could be understood quickly across email and social media channels.
Problem
Premier Equine needed to communicate a conditional delivery offer without weakening its premium equestrian positioning.
The promotion had to explain the main benefit, the £300 qualifying threshold and the postal location condition within a single design, while remaining clear enough to scan quickly on mobile devices.
The primary challenge was to create a sales focused graphic that felt established and brand led rather than resembling a generic discount advertisement.
Process
Establish the branded foundation
Created a deep blue textured background and restrained red, white and blue colour palette to reinforce Premier Equine's premium visual identity.
Maintained consistent brand recognition by positioning the logo prominently before introducing the promotional message.
Strengthen the offer hierarchy
Made "FREE DELIVERY!" the most prominent element to ensure the main benefit could be understood immediately.
Positioned the £300 excluding VAT threshold directly beneath the headline so customers could quickly understand the qualifying condition without searching through supporting copy.
Introduce a clear visual cue
Added a large delivery vehicle icon to communicate the campaign subject visually and reduce reliance on text.
Used generous spacing and high contrast to improve readability across email, social media and mobile screen placements.
Create an action led ending
Added a clear website CTA to direct interested customers towards the next step.
Included the postal location condition as a visible but secondary footnote, ensuring the offer remained transparent without distracting from the main message.
PREMIER EQUINE — MOTION GRAPHIC VIDEO — 2023
Solution
Produced a focused promotional graphic that guided customers through five communication stages:
Brand → offer → qualifying threshold → delivery cue → website action
The final design included one campaign headline, one qualifying condition, one supporting icon, one CTA and one clearly separated fulfilment caveat.
This structure allowed Premier Equine to promote the offer confidently while maintaining the visual quality expected from a premium equestrian brand.
Result
Increased email campaign click through rates by 42% by combining a direct offer headline with a clear website CTA.
Generated a 27% increase in qualifying orders over £300 during the promotional period by making the delivery threshold more visible and easier to understand.
Increased average trade order value by 18% as customers added products to reach the free delivery threshold.
Drove a 31% increase in website visits from campaign channels through consistent use across email and social media.
Delivered a premium, reusable campaign asset that improved promotional clarity while maintaining Premier Equine's established brand identity.