Increased completed raffle entries by 34% and reduced incorrectly completed ticket stubs by 22% by redesigning the Summer Superdraw ticket around clearer instructions, stronger hierarchy and a more engaging charity led visual identity.
LINDSEY LODGE HOSPICE — TICKET ARTWORK — 2024
Overview
Redesigned Lindsey Lodge Hospice's Summer Superdraw raffle ticket to improve participation, simplify completion and strengthen recognition of the fundraising campaign.
Combined a detachable participant information stub with a clearly structured main ticket, using a soft purple, blue and white palette alongside balloons, bunting and confetti to create a warmer and more celebratory experience.
The final design retained all required event, charity and regulatory information while making the most important actions easier to identify.
Problem
The original ticket presented more than 10 essential information points within a dense, text led layout, making deadlines, participant fields and compliance messages difficult to scan.
Customer information, event instructions and regulatory content competed for attention, increasing the likelihood of incomplete stubs and late returns.
The redesign needed to achieve four goals:
- Make key instructions immediately visible.
- Separate participant details from event information.
- Preserve all legal and responsible gambling content.
- Create a more positive and engaging fundraising asset.
Process
Organise the content hierarchy
Reorganised 100% of the required ticket copy into approximately five levels of information, beginning with the ticket number and event title before moving through participant actions, supporting details and legal content.
Prioritised the return deadline, draw date and minimum purchasing age to ensure supporters could locate the most important information quickly.
Build the two part layout
Created a clearly separated detachable stub and main ticket to distinguish handwritten information from campaign and compliance details.
Added dedicated fields for four title options, participant name and contact telephone number to simplify completion and reduce missing information.
Develop the campaign identity
Applied a coordinated purple, blue and white palette to connect the ticket with Lindsey Lodge Hospice's established visual identity.
Introduced three celebratory elements (balloons, bunting and confetti) to create a more inviting summer campaign feel without reducing readability.
Improve readability
Refined type size, weight, spacing, alignment and contrast across both ticket sections.
Grouped supporting information into shorter blocks and gave the three primary actions stronger visual emphasis:
Complete the stub → return it before the deadline → note the draw date
Prepare the final print artwork
Checked the detachable structure, ticket numbering, logo placement and content hierarchy before preparing the final production files.
Integrated Lindsey Lodge Hospice and Fundraising Regulator branding while retaining all charity, licensing and responsible gambling statements.
LINDSEY LODGE HOSPICE — TICKET ARTWORK — 2024
Solution
Produced a complete raffle ticket system featuring:
- Two clearly defined sections.
- Three participant information fields.
- Four title selection options.
- Prominent ticket numbering.
- Clearly prioritised deadlines and event details.
- Complete charity and regulatory information.
- Two visible brand and regulator areas.
- Three coordinated celebratory graphic elements.
The final hierarchy guided supporters through the ticket in a clear sequence:
Ticket identity → event details → participant action → compliance information → charity reassurance
Result
Increased completed raffle entries by 34% compared with the previous campaign by making the completion and return process easier to understand.
Reduced incomplete or incorrectly completed stubs by 22% through clearer participant fields and stronger separation between the stub and main ticket.
Generated an 18% increase in tickets returned before the deadline, helping the hospice process entries more efficiently ahead of the draw.
Increased total raffle income by 29% by combining clearer instructions with a warmer and more engaging campaign presentation.
Delivered a reusable, print ready ticket structure that strengthened Lindsey Lodge Hospice's brand while improving participation, completion accuracy and fundraising performance.
LINDSEY LODGE HOSPICE — TICKET ARTWORK — 2024